Ibra Morales and Todd Siegel have joined ASN, Doron Gorshein, chief operating officer of Sinclair Networks Group, announced. Morales was named vice president, operations and Siegel vice president, sales for ASN.
“We are excited to welcome Ibra on board,” Gorshein said. “Ibra has an extensive background in the broadcast industry and is widely recognized for his leadership, innovative skills, business acumen, and managerial experience with a proven ability to drive revenue and profit growth which we believe will be an asset as we continue to grow ASN’s national presence.”
“I am excited and honored to be joining the team of professionals here at American Sports Network,” said Morales. “Sinclair, a world class media company with expansive reach and dedicated leadership, is committed to bringing first-class sports entertainment to its viewers and the communities they serve. We are confident that ASN will continue to grow and be one of the country’s great sports networks.”
In making the announcement regarding Siegel, Gorshein said, “Todd has over 25 years of management and sales experience across a broad range of media, genres, lifestyles, demographics, and brands. His strength in building and motivating high performance teams and his track record of driving revenue growth will be valuable to ASN as we look for more ways to grow the profitability of the network. We welcome him to the ASN team.”
“I am thrilled to be joining Sinclair and the American Sports Network,” said Siegel. “The combination of great live sports programming, quality stations reaching 39% of the country and a great team of programming and production professionals is the ideal formula to success. ASN is on its way to becoming a great partner for conferences, advertisers, viewers and MVPDs.”
Morales most recently and since 2014 served as President/CEO of MundoMax, a joint venture of 21st Century Fox and RCN Television Group. From 2009 to 2014, he was the SVP National Marketing and Local Media for KatzTV Group; a division of Clear Channel. Prior to that and since 2002, he served as President of the Stations Group for Telemundo Group, Inc. and from 1999 to 2002, he was the President of Eagle Television Sales, a subsidiary of Katz Media/Clear Channel Group.